Person NameAldridge; Alan; artist; graphic designer
Epithetartist; graphic designer
ActivityBecame head of Penguin Books Ltd's fiction art department in 1963 at the age of 23 as part of the youthful team assembled by Tony Godwin. With an avowed aim to 'reach the kids', Aldridge introduced a strong element of pop art and psychedelic commercial graphics to Penguin covers and came to epitomise the 'swinging sixties'. He was co-author of the lavish large-format MS 2802 'Penguin Book of Comics' (1967). The new approach, successful in sales terms, was also highly controversial and Aldridge departed with Godwin in 1967. He subsequently designed for the Beatles and won the 1974 Children's Book Award for 'The Butterfly Ball'.
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